Family Mart convenience store promotes Fami Pay

According to the asahi shimbun, Japan’s Family (Family Mart convenience store group 27 announced that will begin from July next year in Japan about 10000 7000 stores across the country to promote smartphones dedicated electronic payment “Fami Pay”, in order to promote a cashless, save the time of cashier, also facilitate to collect customer information and relevant for the development of new products.

In addition, 7-11 plans to launch autonomous smartphone settlements by the summer of 2019, and large convenience stores will also formally dabble in cash-free settlements where internet companies compete.

Family Mart will launch Famipay, a digital currency, in 17,000 stores across Japan. The mechanism is for consumers to show the bar code displayed on the screen of smart phones, which is read by shop assistants. It can be charged with cash at the cashier’s desk of the store, and it can also be bundled with a credit card. CARDS made of plastic are not issued.

In the future, depending on the amount of shopping, the relevant rebate and points system may also be introduced.

Fami Pay is also expected to be used in stores owned by the group.

“FamiPay” will integrate FamiPort smart machine function in the future to integrate services into the mobile phone. Even consumers do not need to enter the supermarket, they can pay parking fees and bills on the mobile phone, buy entertainment and traffic tickets… And so on, starts the virtual reality advance strategy.

Due to the introduction of discount services,Notable discount offerings include PayPay, a Japanese company co-founded by yahoo and softbank, and Origami, a start-up. PayPay company implemented a total of 10 billion yen cashback activity in early December 2018, which increased its popularity. Origami, in terms of Origami, you can get discounts on the spot as long as you use the service in a cooperative shop. For example, before December 31, 2018, you can get a 190 yen discount if you spend more than 300 yen at yoshinoya, a beef and rice chain.

From this, it seems that there are new competitors appearing on the battlefield of mobile payments every day.

Competition among companies helps create new services. However, on the one hand, there are also people’s opinions that the whole payment APP market is very chaotic and they do not know what services to use. Perhaps improvements in services will encourage companies to collaborate on things like uniform QR codes.