The Switzerland retail trade association has forecast that more and more stores will be forced to close as e-commerce continues to grow.
A data study was conducted by the consulting firm Carpathia. Among them, the top three e-commerce sellers in Switzerland were Digitec (sales of 514 million euros), Zalando (465 million euros) and Amazon.com (406 million euros).
According to the 2018 Swiss e-commerce report, the Swiss e-commerce turnover increased 8.7 percent last year, worth 6.25 billion Swiss francs, or 5.27 billion euros.
Growth is expected to be 10 per cent this year, meaning that the value of Swiss e-commerce will be about 7 billion euros.
Switzerland’s sales in B2C and C2C in 2017 also reached 8.6 billion Swiss francs.
According to the research of the Swiss foundation of e-commerce, e-commerce market, Switzerland is a great opportunity for overseas retailers, because the country roughly two-thirds of online shopping is a cross-border, and the average amount of consumers shopping online is growing.
Switzerland even has media reports that online goods are dazzling, prices are still low, and can be paid without cash, including credit card \Paypal and other payment methods.
According to the Swiss E-Commerce Foundation, the potential of e-commerce in Switzerland is “surprisingly high”, in part because of the very high Internet penetration rate (95%) and the high level of infrastructure, which means that the e-commerce market has a strong foundation. .
The biggest problems facing Swiss consumers are delivery speed, technical failures and complaints about online orders. However, the complaint rate is relatively low, mostly below 5%.
Online shoppers in Switzerland are more likely to use invoices (44%) to pay their online shopping fees, followed by PayPal and credit CARDS, the top three online payment methods. Digital wallets are almost non-existent, accounting for only 5 per cent of the payments used last year.