At the end of last month, Zion Markets Research, a market analysis firm in India, released an industry report on global mobile payments, according to media reports.
According to the report, global mobile payment scale in 2017 is about 123.5 billion us dollars, by 2024, this number will increase to 337.16 billion us dollars, a compound growth rate of up to 60%.
Visible, the whole market on the development prospects of mobile payment is quite optimistic.
So, in the United States, who is the most frequently used mobile payment App
US: PayPal payment and Starbucks app go hand
PayPal: Universal Worldwide
Although the penetration rate of mobile payments in the United States is only 17%, but the birth of a number of well-known mobile payment applications.
For example, relying on the American e-commerce website Ebay started, the world’s leading PayPal payment procedures.
The main advantage of PayPal payment procedure is that cross-border payment, commonly used in international trade settlement, is the main means of payment for overseas e-commerce transactions.
PayPal is an international trade payment tool popular with hundreds of millions of users around the world.
Surprisingly, however, the most frequently used mobile payment program in the United States is not the PayPal mobile payment App, but Starbucks ‘ mobile payment App.
Starbucks App: The most frequently used
According to statistics, more than 40% people in the United States are using Starbucks app to pay.
This is mainly because americans love starbucks and are used to prepaid or electronic CARDS.
Coupled with the fact that Starbucks has many retail outlets in the United States, it is more convenient to use the Starbucks app.
In 2017, the number of users who completed payment through starbucks App reached 20.7 million, far exceeding Apple Pay, Samsung Pay, Google Pay and other mainstream mobile payment products.
However, Starbucks app only applies to the purchase of Starbucks products, and more use of recharge cards or credit cards to trade.
Therefore, although its user activity is high, but it is not a “serious” mobile payment application.
So the question is, why is mobile payment penetration low in the United States
In the United States, the basic reason why the penetration rate of mobile payment is not high is that the tax system leads to the high use of cash in the United States, thus reducing the growth space of mobile payment.
Unlike China’s tax collection on companies, the United States mainly uses a filing system to collect taxes on individuals.
That means higher incomes, more savings, and more taxes.
As a result, American street vendors, or some private restaurants, rarely accept mobile payments. That would make it harder for them to hide the true flow of their cash and pay more taxes.
Second, the United States has one of the world’s largest Banks, and almost every American has the habit of using credit CARDS to pay their bills, which obviously takes time to change.