Amazon is expected to occupy 49.1% of America’s E-commerce retail market in 2018

According to the Daily Mail, Amazon is eating into the e-commerce retail market.

By the end of 2018, Amazon will occupy 49.1% of the US E-commerce retail market, emarketer, a market research firm, predicts in a new report. EMarketer points out that Amazon’s E-commerce retail sales in the US will reach $258.2 billion trillion in 2018, a 30% increase from 2017.

Amazon is expected to account for nearly half of America’s E-commerce retail market by the end of 2018
ebay accounted for only 6.6% of the U.S. E-commerce retail market, followed by 3.9% in Apple, and 3.7% in Wal-Mart, which is considered Amazon’s top competitor in the E-commerce market.

Image from: eMarketer.com

The top ten U.S. E-commerce listings in emarketer include Home Depot, Best Buy, QVC Group, Macy’s, Costco and Wayfair. The data suggest that Amazon’s e-commerce business is already quite large.

In addition, Amazon’s E-commerce business has grown over the years, suggesting that it has not shown signs of slowing in the near future.

Amazon was founded in 1994, initially just an online book retailer, and gradually developed into an expanding E-commerce platform, involved in many areas, such as streaming media, cloud computing, logistics and so on.

But Amazon’s main growth engine remains its mall (marketplace), which allows third-party sellers to sell goods on their platforms and use their logistics networks.

EMarketer said the mall business accounted for 68% of Amazon’s retail sales, and the proprietary business accounted for only 32%. EMarketer predicts that by 2019, the mall will share more than 70% of Amazon’s E-commerce business.

Andrew Lipsman, chief analyst at emarketer, wrote in a report that “the continued growth of the Amazon Mall business is important at many levels.” More buyers coming to the Amazon on a more regular basis will naturally appeal to third-party businesses. Because of the higher profit margins of third parties, Amazon has the incentive to improve the fluency of third party transactions. ”

EMarketer expects computers and consumer electronics to be the dominant product type on Amazon’s platform this year, accounting for 25.5% of sales. The proportion of apparel accessories in Amazon’s E-commerce retail sales will also continue to rise.