Amazon.com Inc. said on Tuesday that third-party vendors on its platform sold more than 4.8 billion U.S. dollars worldwide from Black Friday to Cyber Monday, 60 percent more than a year earlier. Unlike in previous years, Amazon has launched its end-of-year advertising season since October, offering significant discounts and discounts to consumers around the world, with more and more consumers taking part in early shopping and actively buying a large number of holiday gifts and seasonal items.
The COVID-19 is forcing more people to turn to the Internet for shopping, making this holiday season the hottest it has ever been, Amazon said.
In a blog post, Amazon said consumers bought the gifts and seasonal items they needed ahead of time this year. Items that consumers like to shop for during the 2020 season include the Echo Dot, a smart speaker, and other items. Of course, consumers bought in advance this year what they needed, which has to do with Amazon offering holiday promotions earlier this year.
Amazon.com Inc. does not release actual sales figures for Black Friday or Cyber Monday, which are usually the busiest days of the company’s holiday shopping season due to the confidentiality date for business data. Earlier, Amazon announced an additional $100 million to help small and medium businesses around the world grow and reach more consumers during Its Prime membership day and the year-end shopping season.
In addition, in early September, Amazon announced the addition of 100,000 full-time and part-time jobs in its operations center and distribution network to ensure timeliness and security during peak season. In recent months, more than 150 new process improvements and security measures have been implemented to ensure that employees can deliver goods safely and quickly.
Amazon not only offers platform services, but also competes with third-party providers on the platform, which has led to much criticism that it creates unfair competition for third-party providers. It can be imagined that if the third-party seller does not use Amazon Logistics to deliver goods, as the port throughput of each country was almost full before, consumers’ buying and buying behavior in the consumption season will turn into a variety of returning behavior in the following month.
Every year, during the Black Friday and Cyber Monday Christmas shopping season, consumers are enthusiastic about shopping. Online shopping spending on Black Friday rose 22 percent last year to a record-breaking 9 billion U.S. dollars, according to Adobe Analytics, an analyst. And on Cyber Monday, sales are expected to break records.
The data shows a significant increase in online transactions by US retailers.
Online transactions at major retailers such as Wal-Mart Stores Inc., the largest U.S. retailer, and Taget Inc., the daily department store chain, rose 403 percent from the October average, while other smaller retailers rose 349 percent, according to Odobi Analytics. Wal-mart stores offer free shipping for orders over $35, with the option of free next-day delivery or door-to-door pickup for some items. While there is no data yet showing that the US retailer’s move will have an impact on Amazon’s Black Friday and Cyber Monday activities, some sellers believe retailers’ online actions will play a role in some distraction, especially in consumer goods.
Of course, the boom in online shopping is bad news for many brick-and-mortar stores that don’t sell online.Especially this year because of the COVID-19 pandemic, many consumers remain wary of going to crowded physical stores and shopping malls.
Traffic to brick-and-mortar stores in the United States fell 52.1 percent on Black Friday compared to the same day last year, according to Sensormatic Solutions. In addition, sales of jewelry and footwear in the offline store fell the most, with clothing down 50 percent and homewear down 39 percent compared to previous years.
COVID-19 has not only affected our economy, but has also fundamentally changed the way Americans work,learn, and interact with each other, and the way American consumers shop is quietly changing.