Which country’s e-commerce market size will reach 104.2 billion Euros in 2019

The global e-commerce market is developing rapidly, and the cross-border e-commerce market is also expanding with bright prospects.

New research predicts that global e-commerce sales will reach a high rate by 2021. Global e-commerce business is expected to grow 265%, from $1.3 trillion trillion in 2014 to $4.9 trillion trillion in 2021, suggesting that future e-commerce markets are showing no signs of falling and will rise steadily. By 2021, global e-commerce sales are expected to account for 17.5 percent of global retail sales.

So the question is, which country’s e-commerce market size will reach 104.2 billion Euros in 2019 when the global e-commerce situation is in a good state? This country is France.

Among the cross-border e-commerce markets in Europe, France has the third largest market in Europe and the sixth largest in the world, with more transactions than the four middle eastern e-commerce markets. France is reported to be the sixth largest e-commerce market in the world.




By the end of 2019, B2C e-commerce transactions in France are expected to reach 104.2 billion Euros, up 12.5 percent from 92.6 billion Euros last year, according to the e-commerce Foundation’s report on French e-commerce in 2019.

This year’s growth in French e-commerce is likely to be below 13 per cent for the first time since 2014.

75% of French Internet users will continue to have shopping online




The popularity of the Internet in France is one of the reasons for its booming e-commerce market.

Internet penetration in France grew by 1.54% in 2016, 0.4% in 2017, and is expected to grow by 1.51% year-on-year in 2018.

The proportion of French Internet users who shop online in 2019 is expected to be the same as last year and the same as in previous years: 75% are expected to remain online shopping by the end of the year. However, the annual spending of each online consumer is expected to rise to 2,346 Euros this year from 2,226 Euros last year.

According to a survey from the Ecommerce Foundation, Amazon’s sales in electronics and media have reached almost € 1.2 billion, far more than Apple, Cdiscount, Fnac and Auchan. Other large French electronics and media retailers.

Amazon is also France’s leading online platform, with revenues of 2.19 billion Euros last year.

In terms of visits, the top 5 e-commerce websites in France are:

1，Amazon；

2，Cdiscount；

3，Fnac；

4，eBay；

5，Voyage SNCF。

The average value of online retail orders in France was 60 euros in 2018, down 5 Euros from 2017, due to the increasing frequency and frequency of online purchases of daily items by French consumers. Online shopping orders by French consumers exceeded 1.5 billion in 2018, up 20.7 percent year-on-year.

Preferred delivery method for French consumers




When French online shoppers were asked which delivery method they preferred, 83% preferred delivery to a Courier station, but some preferred home delivery.

38% of people choose to pick up the goods on their own, and 24% will pick up the goods at the store and pay for them. In addition, 13% of consumers are willing to collect parcels at work, and 9% choose to send them in courier cabinets.

Popular payment methods in France at present



Most French consumers prefer to use a bank card to pay for online orders, the favourite way to pay for the 80% net shopping crowd. Other popular online payment methods are online banking (11%), credit payment (4%) and bank remittances (1%).

Most French consumers like to buy online in their home, with 60% of people shopping in French online stores last year and 36% opting for cross-border online shopping at home, compared with just 4% of those who shop only at foreign retailers.

The average value of online retail orders in France was 60 Euros in 2018, down 5 Euros from 2017, due to the increasing frequency and frequency of online purchases of daily items by French consumers. Online shopping orders by French consumers exceeded 1.5 billion in 2018, up 20.7 % year-on-year.

Social media users have a lot of influence



More and more people will choose shopping on the social media platform. With the improvement of the social shopping function, the social media platform is no longer just an advertising channel, and people can now conveniently and quickly buy goods on the social media platform of their choice.

In France, more than 50% of people are social media users. The influence of social media on shopping behavior is expanding.

It is understood that the French online shopping has a strong seasonal, usually in the Christmas period in November to December, and before valentine’s day in February, the French e-commerce sales will significantly increase.