Britain’s first mobile payment supermarket: 30% of customers will choose to pay by mobile payment

According to a 2015 study by payment technology company Adyne, the UK is the most mobile payment country in the world. The report shows that 44% of online transactions in the UK are done on mobile devices.

A store at brunel university in London has even started offering finger vein recognition for payments, the first supermarket in the world to offer such a payment method.


What makes such a high mobile payment usage ratio? This is the result of a variety of factors, including complete infrastructure support, as well as a highly open mobile connectivity rate, and so on. Many companies in the UK are shifting to mobility, which has also driven an escalation of competition in the consumer market.

At present, a media reporter interviewed a mobile payment supermarket in London. From the reporter’s visit, we can see that compared with the situation in 2015, the mobile payment situation in various countries has changed greatly.

It can even be said that mobile phone payments in the UK were lagging behind China in 2019, but there are still many deals in the UK that can be achieved through mobile devices.

“I don’t like everything being smart, and not everyone has a smartphone.” At sainsbury’s, the UK supermarket giant’s first mobile payment supermarket in London, a young woman, Joslyn, was holding fruit juice and sandwiches when she came out of the only checkout line said to reporters.

In this supermarket, people can download the app via smartphone, scan the product barcode, use “apple payment” or “Google pay” checkout, After scanning the code again to confirm payment, the shopping ticket will be automatically saved in the mobile app.

Originally a traditional convenience store in Sainsbury’s, close to the City of London, the supermarket is a place where many commuters buy breakfast or lunch. In late April, the store became Sainsbury’s dedicated smart payments store. After 3 months of trial operation, Sainsbury’s will decide whether to further promote it in more stores based on customer and employee feedback.

At lunchtime, reporters in this supermarket see, on one side is the staff busy to the store customers to promote mobile payment, On one side, there was a long queue at the only cash register. In fact, some customers even choose to turn away from the store after learning about the mobile payment at the door.

“Do you know how to pay faster with your phone? …… Welcome to experience Smart payments. “Michael Morrison, who is in charge of marketing, is explaining the steps of smart payments with customers.

“My job is to show people how to pay with their mobile phones, and now only 30 percent of customers choose to pay with their mobile phones. After all, the popularity of new things has a process, some people who are not so keen on mobile payment will still choose the cashier. So we keep a cash register for customers to choose from. “Morrison said.

For old customer Sasha Tack, she still prefers manual checkout. “I’ll pay on my computer, but I’m not sure about the security of my smartphone.” she said.

However, many customers who have experienced mobile phone payments are still excited. “I’ve been paying with my phone three times and I don’t have to wait for time to line up to settle the bill. “Martin Holm told reporters.

Susan Cambell, who holds an intelligent payment guide after the manual checkout was completed, also said she had time to download the mobile app to experience it.

The strong credit card system is the main obstacle to the development of mobile payment in the UK. People are used to using credit CARDS to pay for things like cars, houses and furniture. Besides, credit card consumption has all kinds of rebate benefits.

As people increasingly move from cash to digital payments, the future of payment methods has also become a hot topic in the UK. The slow growth of mobile payment does not mean the slow growth of cashless payment, but the British society prefers the parallel development of mobile payment and cash.

According to the latest findings from the UK’s cash use assessment report, the UK will still not be ready to enter a cashless society in the next 15 years. The report argues that the future of cash should not allow businesses to decide that governments and financial regulators should take action to ensure that people still have access to cash.

Chancellor Philip Hammond also said technology had brought changes to the banking business to make financial transactions and payments faster, but at the same time many people were still dependent on cash in the hope that the public would have multiple ways of paying to choose from. The British Treasury earlier this month promised to set up a cash strategy group to look at how to protect the rights of millions of people who depend on cash.

Some of this article refers to XINHUA NEWS.