Google will soon launch a “shopping” tab in India to make it easier for users to search for goods and jump to merchant websites or e-commerce platforms, according to the Indian Economic Times, the October 15 news reported.
After months of testing, the shopping label will soon be tested in India and will be officially rolled out by the end of the year, people familiar with the matter said.
A Google spokesperson also confirmed the news: “we have been exploring options to help consumers find what they want in order to buy more from local merchants efficiently and quickly.”
People familiar with the situation said that Google was already in talks with Flipkart, Paytm Mall and Snapdeal and other e-commerce companies to jointly develop the shopping label project. It needs to be stressed that Google is not yet ready to perform online purchases through its payment products or other means, according to people familiar with the situation.
In addition to large e-commerce sites, Google may also want to use its vast SME clientele to help consumers find the goods they want. They are unlikely to be based on platforms such as amazon or Flipkart.
“They will work with retailers of all sizes to tell users where they can buy goods and buy them online.” A person familiar with the situation said. The service is currently available free of charge.
Some experts believe that Google’s shopping label feature suggests the internet giant will eventually build an e-commerce market.
“Just as Amazon first launched the parity site junglee.com, and then gained access to consumer data, and then entered the Indian e-commerce market. “One person familiar with the situation said, “Google may also want to start with shopping tags to learn about India’s shopping trends. “