Introduction: Australian shoppers are highly eager for AR, with 51% of surveyed consumers saying they want more retailers to offer augmented reality experiences both in stores and online.
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As AR technology becomes hot, AR shopping is hot again. At present, more and more enterprises are laying out AR shopping. Many retailers and e-commerce companies are testing the water one after another.
PayPal, a new study found that nearly half (49%) of the Australian retailers running outdated mobile web site, also is facing the income is impaired, because 67% of Australian consumers want to realize “mobile first” model of shopping.
Although mobile retail (no cash payment,AR experience shopping, etc.) has become a convenient shopping mode, many Australian consumers still hope it can be a “recreational” experience, which is beyond the reach of most retailers in Australia or New Zealand.
According to PayPal’s new mobile e-commerce index trend report, most (77%) of the surveyed consumers said they have “lightly not buy” on the mobile website at least once a week for entertainment, 30% of consumers Do this more than once a week, and 9% of consumers will enjoy it almost every day.
The study surveyed more than a thousand Australian adult smartphone users and studied their use of mobile websites, idioms and opinions to understand consumer attitudes and behaviors toward mobile retail.
Argos, Zara and Amazon’s experience: technology is the key to success
So, how can companies provide the entertainment factors that are so urgently needed while supporting the journey of effective sales customers? PayPal’s answer is that shoppers are eager to have a technology that can provide them with more engaging and seamless services.
Leading retailers such as Argos, Zara and Amazon are reportedly leading the way in demonstrating how to do this. Experimental techniques such as augmented reality and voice assistant, apply the entertainment factors to their consumer experience, the leading retailers are drive participation, interactive and social sharing, this is not just to please the customer, is also in order to maximize sales.
For example, Amazon’s AR View function allows customers to select visual online products at home with a mobile phone camera; IKEA is also an old player in the AR field. With the augmented reality component of Apple’s mobile phone iOS11, IKEA is online IKEA Place, consumers can enjoy it. Buy furniture with AR.
Australian shoppers are highly eager for AR, with 51% of surveyed consumers saying they want more retailers to offer augmented reality experiences both in stores and online.
5% of consumers surveyed have used AR for mobile shopping, and 5% of online businesses now offer augmented reality technology experiences. Another 32% are developing or planning an augmented reality technology experience.
Voice assistant: preliminary but significant
As a relatively new addition to Australian households, voice assistants are preparing to reshape the way people interact with online retailers.
1/5 of consumers are using voice assistant to study retail information, 4% of online enterprises have to integrate speech aides and their customer service, and 15% of companies are already exploring how to use voice assistant to push the sales.
“These findings brought opportunities and challenges for retail,” Andy Burton, chief executive of Tryzens (Andy Burton) commented, “as consumers seek mobile first shopping experience, it also provides more leisure and entertainment, retailers are adopted such as APP, augmented reality and virtual trial technology to retain customers, especially the younger shoppers.”
According to Burton, this report shows that it is a good time to use the power of mobile e-commerce in the widest possible form.
In order to take advantage of 46% of shoppers’ “shopping windows” on their mobile phones, retailers must take the time to re-evaluate their mobile services to ensure they don’t ignore basics such as “value for money” and “good products”. Elements.
In addition, they need to rethink the consumer experience and how they interact, including offering optional features, such as key ordering, to improve their shopping journey.
“The key is to intuitive, easy to operate and attractive,” burton said, adding that “although many retailers now have mobile electricity function, but we see a lot of customers are increasing existing investment in mobile services, to encourage consumers can keep individuation design experience between different equipment, and provide the adaptive design for regular users and based on the experience of the application, in order to enhance the participation and transformation of mobile devices.”
He concluded: “today, consumers have unparalleled convenience in mobile shopping, they can shopping anywhere, anytime. Therefore, retailers need to focus on improving customer shopping trip, provide some such as to set the default shipping address a key order function, for customers to create highly personalized and intuitive shopping experience.
By fully integrating promotion, product display, promotion, sales and distribution into their e-commerce platforms, retailers can turn “entertainment retail” into sales.