This new store is called “Amazon Four Star Store”. What is worth looking forward to?

Amazon 4-star store offers a wide range of products in the store, with equipment, kitchen items, toys, books, and games to be sold.

It’s worth looking forward to the fact that everything in the store is rated four stars or more on amazon’s online platform，and they are bestsellers or the latest in fashion.




Amazon in blog post said: “The Amazon four-star store directly reflects the choices of our customers, including the things they buy and love.” 

According to Amazon, the average rating of all products in Amazon 4-star is 4.4 stars, and a total of more than 1.8 million 5-star customers have been reviewed.

Amazon has divided the entire store layout of Amazon 4-star into several pieces.

This includes the product area that people want most, the New York trend product area, the area where people buy most often, and the Amazon exclusive product area.

Beside each product, the prime member price and the original price of the product are clearly marked, as well as the number of times the product has been collected by the prime member, the average star rating of the product, and the number of products received.

It is understood that the four-star experience store directly reflects the purchase preferences of Amazon consumers, but also allows customers to buy their favorite products, but also for the new products to provide offline marketing experience opportunities, make shopping fun and Convenient.

New retail stores like Amazon 4-star have the following advantages:

1. Not only can change the Consumer’s consumption habit, optimize the Consumer’s shopping experience, but also can solve the choice difficulty disease.

2.Let Prime members become the core of Amazon’s new retail and increase the rate of re-purchase. In addition to Prime members ‘ discounts, the 30-day free trial Prime is also available in the store.

3.The sale of more than four-star products can ensure that the surplus store inventory and shelves, to protect the efficiency of the physical stores.

4.Online shopping is combined with offline physical stores, which rely on online data for Inventory. however, because of the high frequency of product sales in the line, it becomes a self-challenge and Competition.

 

The first step in Amazon’s foray into the physical world was Amazon Books, a book store opened in 2015 at the University Village in Seattle.

In December 2016, Amazon opened its first grocery store, Amazon Go, in Seattle, where customers could simply walk into the store, take the goods off the shelves and leave, without having to wait in line for checkout, simply by scanning the Amazon Go app for checkout automatically.




Currently, Amazon Go has three stores in Seattle, one in Chicago, and Amazon plans to have 3,000 cashless, no-checkout stores by 2021.

Amazon believes that physical stores are key to maintaining high-speed revenue growth.

According to emarketer, a market research firm, the company accounted for 49.1% of all U.S. retail sales this year, but accounted for only 4.9% of the total US retailing spending, as most retail activities were still done through traditional offline shopping malls.

Other Amazon stores also include 200 bookstores, Whole Foods purchased in 2017, and Amazon go convenience stores that can be billed via smartphone apps.

These offline retail outlets will choose to increase the market growth by increasing the shopping experience in crowded areas, especially where the middle class is Concentrated. Starting with the initial online book business, Amazon continues to expand its business boundaries and market share, penetrating all aspects of life.

In recent years, it has been expanding its offline brick-and-mortar store business and accelerating its private brand business through new household goods and clothing brands. Currently, more than 120 brands have been sold exclusively on amazon. According to TJI Research, amazon private brand sales are expected to reach $25 billion by 2022.

According to MKM partners, a market analyst, The latest report predicts that Amazon’s market capitalisation will reach $2.5 trillion by 2024. By 2025, Amazon is expected to surpass Wal-mart’s 14.5% share of the US retail market.

Earlier this month, media reported that Amazon plans to open up to 3,000 unattended convenience stores called Amazon Go within three years.

With the pace of Amazon’s foray into physical stores, perhaps the next offline store will become a new growth point for e-commerce sellers!