The new survey data was posted by the Visual Objects website, which showcases works from top creative companies around the world and surveyed 501 smartphone users who use retail apps at least once a month.
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Other key findings include:
People also use shopping apps from food and beverage companies (69%), clothing retailers (35%) and convenience stores (33%).
Most people (79%) prefer to use the shopping app at home rather than on the road or in a store.
Food and beverage applications are the only e-commerce app to use more in retailer stores (67%).
Visual Objects Data supports the results of another survey that found that the average number of retail apps on smartphones doubled last year, reaching a total of 4. As more and more people download shopping apps, the more likely these apps are to take up people’s time.
When people use the shopping app, they are most likely to use apps from Volkswagen retailers such as Target, Wal-Mart or Costco (81%), or like Amazon or Overstock (77%) Such a pure online retailer, or clothing retailer (79%).
The most popular shopping apps offer a profit-driven and frictionless buying path.
Bertrand Schmitt, CEO, chairman and co-founder of App analytics platform App Annie, wrote: “a well-functioning retail App allows people to find what they want and make a quick purchase.”
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To take advantage of the shift in mobile app shopping, organizations must provide an efficient and beneficial mobile user experience to support a wider range of experiences. In addition, retail applications should work seamlessly with other purchase channels, such as mobile networks and physical stores.
Retail apps are most commonly used at home
People use retail apps to add value and convenience to the shopping experience: a Visual Objects survey found that nearly a 80% (79%) of people use shopping apps at home rather than on the road or in other stores.
The shopping app allows consumers to browse goods and services in a private setting at home before making a purchase decision. However, apps that do not have a fixed product offering, such as clothing apps and convenience store apps, are unlikely to be used much at home.
The most used apps at home are pure online retailer apps (92%), Mass retailer Apps (81%), apparel Apps (79%) and convenience store apps (62%).