Netherlands e-commerce rankings: Which e-commerce seller is the first in three consecutive years

According to media reports, this year the Netherlands e-commerce industry ranked out, Bol.com was once again the big winner, ranking as the largest e-commerce seller in the Netherlands.

Bol.com’s e-commerce sales reached 1.22 billion euros in 2017, which is already the third consecutive year that Bol.com has topped the list




followed by Omni-channel retailer CoolBlue, Zalando, the German fashion retailer, replaced Wehkamp, the former Netherlands mail-order company, in third place.

Top 10 online stores in the Netherlands

According to Netherlands retail magazine Twinkle, the total revenue of the Top 250 e-commerce sellers in the Netherlands reached 10.37 billion euros, nearly half of that revenue (47.6%) was created by the top 10 online retailers.

According to data, only 15% of the Top250 sellers in the Netherlands did not provide self-pickup services to consumers.

1/4 of large e-commerce companies only provide Self-operated store pickup, 38% to provide multiple pickup locations, including third-party sites, In addition, one in five e-commerce sellers only allow consumers to pick up goods at third-party sites.

The study also noted that 44% of the top e-commerce sellers in the Netherlands did not provide mobile apps to customers.




There are 56 e-commerce sellers that provide mobile applications for customers, all of which support the iOS system. There are 53 Android-enabled systems, and 10 e-commerce sellers have also developed applications for Windows customers.

In the editor’s view, this is somewhat different from global trends, with mobile apps available on e-commerce sites in many countries around the world.

According to the Euromonitor Global retail e-commerce index, the Netherlands and Belgium are ranked fourth and fifth in Europe, respectively, compared to other European e-commerce markets because of their strong online market attractiveness.

Of the 17 million people living in the Netherlands, 97% are internet users, 84% of whom are online shoppers. This means that 81.5% of the Netherlands population is shopping online.

Netherlands consumers are used to paying with iDEAL, a payment method jointly launched by a number of local Banks in the Netherlands. Consumers can directly use online bank transfer for payment when buying online. Some other common payment methods are credit card payments, mainly MasterCard and Visa.

Mobile payments are not growing particularly fast in the Netherlands, where seven Banks have launched apps offering mobile payment services, though they all use Android phones.

Tips:Bol.com is the largest online sales platform in the Netherlands, where most of the Netherlands and belgians will be on shopping. Product categories include electronics, books, entertainment, household goods and toys, etc. Bol.com is also sold in Belgium.
CoolBlue the company mainly sells consumer electronics, large household appliances and fitness equipment.